From the coastal bunkers of Helsinki to the pine scented trails of Lapland, Finland has long trusted one quiet superpower: readiness. 

Geardom turns that national instinct into everyday confidence. 

Founded by Finnish reservists, industry professionals and storytellers, we built a store where newcomers can gear up with the same assurance as seasoned professionals — no guesswork, just equipment that has already proved itself when it counts. 

Every item on our shelves has survived arctic cold, endless kilometers and multiple rotations in professional use. 

If professionals don't use it, we won’t sell it.

Choose a loadout that fits your budget and walk away fully equipped in minutes, with plain language guidance that tells you exactly why each piece made the cut.

Gear is only half the story. 

Our closed‑door professional service, Loadout Saturdays and Geardom podcast connect product designers, veterans and industry professionals so lessons travel faster than experience alone. 

We want you to be a part of our community and have us as a part of yours. Because together - we are free. 

Geardom stands at the intersection of warrior spirit and European conscience—equal parts special‑forces edge and democratic responsibility. 

By helping people prepare, we raise the odds that Finland—and the freedoms it embodies—stay safe, sovereign and unbroken.

Our home base is the Geardom Team Room—[redacted], Helsinki—part showroom, part lounge and full of friendly likeminded people with a focus on our collective freedom.

Here, loadouts are built for a purpose.

Open by appointment and on special occasions, the space is designed for real fitting and function checks or just for chat with friends and maybe some shopping while at it.

From Helsinki we ship EU-wide with partner carriers, and we occasionally run pop-ups where the community trains, competes, and serves.

Whether you step into our Team Room or meet us in the field, you’ll get the same standard: gear that’s earned its place, guidance that respects your time.